The Knowledge Vault: your products, understood by AI

Once your store is connected, the Knowledge Vault becomes the home of your catalog inside MerishAI. It is not just a product list - it is a product intelligence database, enriched by Agent 1 (the Product Scholar) with brand heritage, market context, and the details that make your videos accurate.

What lands in the Vault

After you connect your store, MerishAI pulls in your products: titles, descriptions, prices, images, and status (active, draft, archived). You can browse them in Grid or Table view, search by name, and filter by status or by whether a product is enriched yet.

Enrich a product

Enrichment is where the AI does its homework. Click into a product and run enrichment - the Product Scholar analyses the product, its category, its positioning, and its story, and writes that back into the Vault.

• Cost: 10 credits per enrichment
• Why it matters: every storyboard and video the Creative Director plans starts from the enriched record. A well-enriched product means scripts that mention your real selling points instead of generic ad copy.

Enrichment runs in the background and can take a few minutes. If it says it is taking longer than expected, give it time - it usually completes.

What to do next

With products in the Vault, the next step is teaching the Creative Director what your brand looks and sounds like - that is the Creative Director onboarding, covered in the next post.